Mailchimp offers four main pricing plans: Premium, Standard, Essentials, and Free. Whether you're just starting out, growing your business, or already working with a large number of contacts, we have an option that fits your marketing needs. We also offer a Pay As You Go alternative, as well as add-on features that you can use to supplement your plan.
In this article, you'll learn about Mailchimp’s pricing plans.
Types of plans
You can change or pause your plan at any time on your account’s billing page. To see a list of features for each plan, check out our pricing page. The plans build on each other as you upgrade, so each plan includes all of the features of the plan before it, plus.
Free
Our Free plan is ideal for beginners who want to grow their audience and create campaigns while testing out some of Mailchimp's tools and features. It includes all the basics you need to start marketing.
The Free plan includes up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000.
Here are a few of the features the Free plan offers.
- 1 audience
- 1 seat, with Owner permissions
- A limited selection of basic, featured, and themed email templates
- Single email automations
- Basic reporting
You can also try out marketing tools like postcards, landing pages, and Facebook/Instagram ads. Additional fees may apply.
If you exceed the 2,000 contact limit in your Free plan, a hold is placed on sending live email campaigns or test emails until you upgrade to a paid plan or reduce your contact count. You'll still be able to work on your campaigns and templates, and collect and import new contacts.
If you exceed the 2,000 contact limit in your Free plan, a hold is placed on sending live email campaigns or test emails until you upgrade to a paid plan or reduce your contact count. You'll still be able to work on your campaigns and templates, and collect and import new contacts.
Essentials
The Essentials plan is best for frequent email senders who need extra sending power and access to Support.
The starting price includes 500 contacts, and the price increases with your contact count. With the Essentials plan, you can store up to 50,000 contacts. Your monthly send limit is 10 times your maximum contact count.
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